Ivy Yeh

Ivy Yeh is an experienced digital CRM professional currently serving as the Digital CRM Manager at Paula's Choice Skincare since July 2022, where leadership in the CRM team has resulted in a notable increase in customer loyalty and DTC sales. Prior to this role, Ivy worked at L'Oréal from July 2016 to July 2022, holding multiple positions including Assistant CRM Manager for Kiehl’s, Assistant Digital CRM Manager for LA ROCHE-POSAY, and CRM & Digital Marketing Executive for VICHY, contributing to significant growth in customer engagement and sales through data-driven strategies. Ivy's early career includes internships in digital marketing and sales support across various companies. Ivy holds a master's degree from National Chengchi University obtained between 2015 and 2017.