Ana Boschert is a seasoned professional with extensive experience in account management and digital marketing, currently serving as a Senior Account Manager Digital at PAYBACK since January 2016. At PAYBACK, Ana oversees key accounts, designs, and implements B2C digital marketing campaigns, and develops innovative sales strategies for customer acquisition and retention. Prior to this role, Ana held positions at Tech Data from April 2011 to December 2015, including Programm-Manager Marketing, where responsibilities included planning and executing comprehensive manufacturer marketing plans. Ana holds a Diplom Betriebswirtin in Business Administration with a focus on Marketing from Rosenheim Technical University of Applied Sciences and a qualification as a Reiseverkehrskauffrau.
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