Anna-Lena Haupt

Anna-Lena Haupt is a seasoned Campaign & Marketing Manager at PAYBACK, where responsibilities include leading nationwide multi-partner mobilization campaigns for the PAYBACK App, as well as conceptualizing and implementing CRM measures focused on Location Based Services. Previous positions at PAYBACK include Junior Campaign & Marketing Manager and Junior Brand Manager, where Anna-Lena Haupt contributed to multi-partner marketing campaigns and managed corporate design compliance. Earlier experience includes a role at Telefónica Germany supporting brand and marketing communications, and involvement in client services at Jung von Matt. Anna-Lena Haupt holds a Master of Science in Management & Marketing from Leuphana University of Lüneburg and a Bachelor of Arts in Cultural Management from Universität Passau.