Franziska Weyer

Franziska Weyer is an experienced marketing professional currently serving as an Acquisition Manager at PAYBACK since June 2020. Prior to this role, a tenure at L'Oréal spanned from September 2017 to May 2020, during which Franziska held positions as Activation Manager, Junior Activation Manager, and Junior Digital Manager for the Garnier and Maybelline brands. An internship at BSH Hausgeräte GmbH focused on corporate digital transition and global marketing activities for the Home Connect platform. Earlier experience includes a digital marketing internship at L'Oréal Paris and a logistics internship at MTU Aero Engines. Academic qualifications include a Master of Science in Business Administration with a focus on Marketing & Services from the University of Bayreuth, a Bachelor of Science in Industrial Engineering from ESB Business School, and a brief academic stint at Swinburne University of Technology.