Zehra Gul Kucukaslan is a seasoned professional in mobile application and product experience design, currently serving as the Mobile Application & Product Experience Design Manager at Paycell since May 2022, where responsibilities include developing strategies for market expansion in regions such as EU and MENA. Prior to this, Zehra held the position of Product Strategy & Service Design Manager at Akbank, leading digital transformation initiatives and managing product go-to-market strategies. Experience also includes a role at Vodafone as Customer & Product Experience Design Lead, focusing on market research and product strategy, and a decade at ING, where Zehra progressed from Management Trainee to Product Strategy Design Lead, notably developing Turkey’s first BNPL solution. Zehra’s academic background includes a Master’s degree in Economics & Finance from Beykent University and ongoing studies in Sociology at Istanbul University.
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