Cassandra Sadek

Cassandra Sadek is a seasoned marketing professional with extensive experience in digital marketing and product management. Currently serving as Senior Product Marketing Manager at Paycor since October 2024, Cassandra previously held key roles at LexisNexis, including Digital Marketing Director and Senior Demand Generation Manager, where oversight of integrated campaigns and demand generation strategies was paramount. Additional experience encompasses serving as Campaign Program Manager at Hilton Grand Vacations, Associate Director of Marketing at Pearson, and Director of Online Marketing at Random House of Canada Limited, managing teams to enhance brand visibility and drive revenue. Cassandra's career began at Steelcase Inc. in software quality assurance, complemented by a solid educational background consisting of a Master of Science in Marketing from Southern New Hampshire University and a Bachelor of Arts in English from Saginaw Valley State University.