Erika Hernandez Letipichia

Erika Hernandez Letipichia is an experienced marketing professional specializing in social media and influencer marketing. Currently serving as Manager of Social Media & Influencer Marketing at Paystand since August 2022, Erika previously held various roles at IBM from November 2016 to August 2022, including Global Social Media Strategist and Senior Social Media Content Specialist, where responsibilities involved managing worldwide social channels for IBM Z / LinuxONE. Prior experience includes the role of Geography Social Content Specialist focused on Latin and North America, as well as serving as Coordinador de Promoción y Difusión at Escuela Superior de Arquitectura ESARQ from February 2014 to October 2016. Erika holds a Bachelor's degree in Mass Communication/Media Studies from ITESO Universidad Jesuita de Guadalajara, earned in 2014.