Elif Arican

Elif Arican is a seasoned communications professional with extensive experience in media leadership and brand management. Currently serving as Chief Communications Officer at Atasay since August 2006, Elif excels in blending creative direction with business strategy to enhance brand equity and implement successful advertising and public relations initiatives. Prior experience includes a role as Client Services Director at McCann Worldgroup MRM Partners, where Elif developed targeted marketing solutions, and as Group Account Director at MPR Marketing Public Relations Inc., overseeing various aspects of corporate communications and crisis management. Early career experience includes serving as a Press and Public Relations Specialist at Vakıfbank. Elif holds a Master's degree in Marketing and Public Relations from Bahcesehir University and a Bachelor's degree in Communication Sciences from Anadolu University.