Joanne Patterson

Group Head Of Marketing at PCA

Joanne Patterson has extensive experience in marketing and communications. Joanne most recently worked as the Group Head of Marketing at PCA, starting in 2023. Prior to that, they held the role of Head of Marketing & Comms, Higher Education & Student, UK at Handshake from November 2020 to April 2023. Joanne also served as the Marketing Director at Explore Learning from November 2019 to July 2020. Before that, they worked as the Director, EMEA Marketing & Communications (Canvas) at Instructure from May 2016 to October 2019. Joanne's previous experience includes roles such as Director of Marketing, EMEA at Exponential from 2012 to 2016, Global Marketing Director at Adconion Media Group from 2008 to 2011, and Head of European Trade Marketing at Yahoo! from 2006 to 2008. Joanne began their career as an Account Director at LBi from 2004 to 2006. Throughout their career, Joanne has been responsible for developing marketing strategies, driving engagement and awareness, managing budgets, and leading teams in various industries.

Joanne Patterson attended Solent University, where they pursued a degree in Corporate Communication. Joanne also enrolled in Bournemouth College, where they studied Communication and Media Studies as well as Sports Studies. Prior to their college years, Joanne completed their GCSEs at Bournemouth School for Girls. The exact start and end years for each educational institution are not provided.

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