Sophie Biraud

Sophie Biraud (Gruet) has extensive work experience in the fields of communication and marketing. Sophie spent over 20 years at Wirquin Group, where they held various roles including Responsable marketing opérationnel et communication, Responsable communication externe et interne, Responsable communication institutionnelle et salons, and Assistante marketing communication. Sophie also completed a marketing internship at Wirquin Group. Currently, Sophie is working at PCM SA as the Head of Communication & Food & Industry Marketing. Sophie is a member of the Executive Committee and is responsible for managing the Group Communication department and defining communication strategies in line with the company's overall strategy. Sophie'sexpertise includes external communication strategy, branding and naming, digital content strategy, and website project management.

Sophie BIRAUD (GRUET) completed their education with a Master's degree in International Commerce/Marketing/Communication from the SAA - School of Management, Università di Torino in 1993. Prior to that, they obtained a DESS in International Commerce from Université Lumière Lyon 2 in 1992. Additionally, Sophie has acquired several certifications including ISO 9001 V2015, Social network Linked In, SEO (Search Engine Optimization), Process Com, Management d'équipe, PAO (Indesign, Photoshop, illustrator), and Intercultural behaviour. The specific institutions and years of obtaining these certifications are not provided.