Brad Essig

Brad Essig serves as the Chief Marketing Officer at PDC Brands since June 2016, where responsibilities include leading global marketing and innovation, portfolio strategy development, and enhancing digital transformation efforts. Prior to this role, Brad held multiple leadership positions at Diageo from April 2001 to April 2016, including Vice President roles in both the Vodka and Beer categories, overseeing significant marketing portfolios, and achieving substantial revenue growth. Brad also developed an innovation strategy that generated over $80 million in revenue for Diageo-Guinness USA and held positions leading marketing for notable brands such as Captain Morgan and Guinness. Academic credentials include an MBA from Duke University's Fuqua School of Business and a degree from Denison University.