Marketing and Digital Strategy

The Marketing and Digital Strategy team at Peet's Coffee & Tea is responsible for driving brand awareness and engagement through innovative digital marketing campaigns and data-driven strategies. They leverage customer insights and analytics to optimize product offerings and enhance the overall customer experience, while ensuring a cohesive brand design across all platforms. This team also explores new opportunities for growth in both retail and consumer packaged goods, positioning Peet's as a leader in the specialty coffee and tea market.