Craig Hankins

Craig Hankins is a seasoned executive with extensive experience in the digital health and healthcare sectors, currently serving as Chief Operating Officer at Lief Therapeutics, focusing on commercialization strategies. As Principal at Besserhealth LLC, Craig drives strategic growth for digital health startups, crafting innovative healthcare products and providing advisory services. Craig also acts as an advisor to the executive teams of Visana Health and Flyte, contributing to growth strategies and operational excellence. Previous roles include Commercial Ops Lead at Onduo and Vice President positions at UnitedHealthCare, where Craig established digital health visions, led product commercialization efforts, and managed significant consumer engagement initiatives. Craig holds an MBA in Finance & Management from NYU Stern School of Business and a BA in Economics from St. Olaf College.