TC

Tom Carter

Senior Performance Marketing Manager at PensionBee

Tom Carter has a diverse work experience that spans several companies and roles.

Tom started their career in 2016 as an Account Manager at Softcat plc, where they researched and developed new business, managed accounts, and achieved individual and company KPIs.

In 2017, Tom joined Explore Learning as an Assistant Director, where they were responsible for overall center management, team supervision, membership service, and center finances. Tom also organized remote marketing events to promote center performance.

In 2019, they moved to PensionBee as a Customer Success Manager, communicating with both new and existing customers, managing inquiries and complaints, and supporting team development. Tom then transitioned to the role of Social Media and Content Manager, where they raised brand awareness, produced content for various platforms, and managed the content schedule across social media platforms.

Tom's most recent role at PensionBee was as a Performance Marketing Manager, where they created and optimized campaigns across various advertising platforms, reported on acquisition metrics, and collaborated with design and content teams for A/B tests. Tom was later promoted to Senior Performance Marketing Manager, where they focused on campaign optimization, data-driven analysis, budget management, and reporting on performance metrics to stakeholders.

In addition to their main roles, Tom also worked as a Senior Group Coordinator at Barracudas Activity Day Camps from 2015 to 2017.

Tom Carter's education history begins in 2006 when they enrolled at Garth Hill College. However, no information is provided about any degrees or fields of study during their time there. From 2013 to 2016, Tom attended the University of Portsmouth, where they obtained a Bachelor of Science (BSc) degree in Sports and Exercise Science.

In addition to their academic achievements, Tom has acquired several certifications. Tom obtained the Google Ads Search Certification from Google in February 2022. It is worth noting that Tom has also completed certifications in Digital Copywriting and participated in the Duke of Edinburgh Award Scheme, earning Bronze, Silver, and Gold levels. However, specific details about the months and years of obtaining these certifications are not provided.

Links

Previous companies

Softcat logo

Org chart