Adamya Ashk

Adamya Ashk is a highly experienced professional in the fields of service design, UX strategy, and digital transformation. With a background in architecture and a Master's degree in Design from Indian Institute of Technology, Bombay, Adamya has held key positions in companies like PepsiCo, Accenture Interactive, CVS Health, and Vistaprint. As the Founder and Principal at experience-first, Adamya provided consulting services in UX strategy, research, and design. Adamya has a proven track record of leading teams to drive business outcomes, create strategic roadmaps, and enhance digital experiences for customers.