Ed Sanderson

Ed Sanderson is a seasoned media and planning professional with extensive experience in leading client services and strategic media initiatives. Currently serving as Head of Media & Planning and European Media Lead at PepsiCo since October 2020, Ed previously held the position of Global Group Client Lead at Vizeum, where responsibilities included delivering excellence and driving business growth for major clients. Prior experience includes Global Client Service Director at Carat Global Management, managing significant accounts such as Mondelez, Deutsche Bank, and LEGO, and establishing strong relationships with critical business clients. Ed's career also includes roles at Manning Gottlieb OMD, where notable achievements included managing key accounts for Apple during major product launches, and earlier experience at Starcom MediaVest Group as Senior Account Planner. Ed holds a Master's degree in Marketing from the University of Bristol.