Jeroen Heslenfeld

Jeroen Heslenfeld is a seasoned professional in eCommerce and marketing, currently serving as Head of Unwasted & Benelux eCommerce Strategy, Capabilities & Marketing at PepsiCo since June 2017, where Jeroen leads the development of Unwasted and oversees D2C eCommerce strategies. With previous roles at De Mandemakers Groep, PrintTable, and FindFactory, Jeroen has extensive experience in online marketing, sales strategy, and cross-channel integrations. Jeroen is also an active speaker at industry conferences, focusing on DTC, eCommerce, innovation, and sustainability, and has contributed to organizations like Shopping Tomorrow and TheHiveNetwork. Educational credentials include advanced degrees from Tilburg University and courses at INSEAD.