Lorena Segal

Lorena Segal is an accomplished professional with extensive experience in strategy and transformation roles at PepsiCo since May 2010, currently serving as the Strategy & Transformation Lead for the West Division of Beverages North America. Previously, Lorena held various leadership positions focusing on business transformation, innovation commercialization, and marketing within Central and South America. Prior to PepsiCo, Lorena gained valuable experience as an Innovation Project Manager at General Mills from January 2006 to April 2010. Educational qualifications include a Master's Degree in Industrial Engineering from UADE, a degree in Harnessing AI for Breakthrough Innovation and Strategic Impact from Stanford University, and certifications in Digitalization Transformation, Scrum Master, and Project Management Professional (PMP).