Taisiya Merkulova

Taisiya (Tess) Merkulova is an accomplished professional in the data and technology sector, currently serving as the Data and Tech E-Commerce Director for Europe at PepsiCo. Taisiya has extensive experience in performance marketing, having held key roles such as Global Performance Director and Lead Performance Analyst at Captify, as well as marketing data scientist at PhotoBox. Additional experience includes a mentorship role at Bloom UK and earlier positions at Xaxis. Taisiya holds a Master of Science in Comparative Politics from the London School of Economics and Political Science, along with a business education from the Quantic School of Business and Technology.