Wayne Newton

Wayne Newton is an accomplished marketing professional with extensive experience in the FMCG sector. Currently serving as Senior Marketing Director for Walkers Snacks at PepsiCo since April 2019, Wayne has also held key roles including Western European Marketing Director for Doritos & Cheetos and Head of Marketing for Walkers. Prior to PepsiCo, Wayne worked as a freelance Marketing Director and significantly contributed to Propercorn's growth, leading the brand to become the UK's No. 1 premium popcorn brand. Wayne's career includes impactful positions at The Coca-Cola Company, where responsibilities encompassed the management of the Adult Sparkling portfolio, innovative campaign leadership, and brand strategy for multiple European markets. Experience at Mars included leading the UK Ice Cream business and managing marketing strategies for iconic brands like Snickers and Milky Way. Wayne holds a BA (Hons) in English and Drama from Lancaster University and a Postgraduate Diploma in Teaching & Training from the University of Nottingham.