Sofia Woolford

Sofia Woolford has worked in the e-commerce industry since 2014. Sofia began their career as an E-Commerce Assistant at Natori. In 2015, they joined Ralph Lauren as a Manager, Wholesale Digital & e-Commerce North America, and later as a Coordinator, Wholesale Digital & e-Commerce North America, and Europe. In 2022, they joined Perfect Moment as Senior Manager, e-Commerce, where they are responsible for driving trade across six sites globally, executing global business strategy and adapting it for local markets. Sofia also oversees delivery of sales plan through website optimisations and performance marketing campaigns designed to increase KPIs, and supports sponsorship of broader e-commerce projects that contribute to the innovation of site experience and trade strategy.

Sofia Woolford graduated from LIM College in 2015 with a Bachelor of Business Administration (B.B.A.) in Fashion Merchandising, having attended from 2010 to 2015.