Alan Rosa

Alan Rosa is an experienced marketing professional with a strong background in trade marketing and route-to-market strategies. Currently serving as the Nacional RTM & Strategic Channels Manager at Perfetti Van Melle - Brasil since June 2021, Alan is responsible for expanding market penetration and developing integrated marketing strategies. Previously held the position of Nacional Trade Marketing and E-Commerce Manager at the same company, and has extensive experience at Ajinomoto do Brasil, where responsibilities included overseeing brand business plans, leading B2B and B2C E-commerce projects, and managing promotional campaigns across various distribution channels. Alan's earlier roles include positions at Unilever and Novartis, and Alan holds advanced degrees in Business Strategy and Marketing.