Jennifer Hernández Plata

Jennifer Hernández Plata is a marketing professional with extensive experience in consumer and market insights, currently serving as the Global Consumer and Market Insights Manager at Perfetti Van Melle since March 2019. In this role, Jennifer identifies growth opportunities and coordinates research projects to generate actionable insights for global brands. Previously, Jennifer was a Global Product Manager Assistant at Philips, managing over 200 SKUs in the high-end shaving sector, and held a position as a Trade and Sales Support Assistant at Zapper.com, focusing on sales reporting and customer service. Jennifer holds an MSc in Marketing from the University of Amsterdam, a Bachelor of Business Administration and Management from Universitat Pompeu Fabra, and additional studies at Radboud University.