Cari is a transformational business leader and dedicated community advocate with 20 years of experience building data-driven marketing programs with breakthrough creative and media strategies. She joined Periscope from MARC USA, one of the nation’s top privately owned midsize advertising agencies, where she served as president and propelled record growth. Clients and colleagues alike appreciate Cari’s intuitive grasp of analytics and passion for knowing what motivates people at every step of their purchase journey, leading to powerful positionings and integrated campaigns for brands like State Farm, Qwest, Payless ShoeSource, Rite Aid, True Value Hardware, Qdoba, GNC and more. She also serves on the board and executive committee of Make-A-Wish Illinois, where she leads strategic planning, and is also on the board of the Grant Park Music Festival. Cari’s industry and community achievements have been widely recognized, including by DMN’s 40 Under 40 as well as the Chicago Business Journal’s Women of Influence.
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