Alex Friedman

Alex joined Periscope in 2018 and is a Principal. He leads business development and is responsible for the firm’s deal sourcing effort across business owners, executives and deal intermediaries as well as other relationships tied to Periscope’s origination strategy.

Prior to joining Periscope Equity, Alex was a Vice President at Ardenton Capital Corporation, a lower middle market private equity firm, where he focused on both deal origination and fundraising. Previously, Alex was a Vice President at Gibraltar Business Capital, where he focused on sponsor-backed, private credit origination. Earlier in his career, Alex was an Assistant Vice President at PNC Capital Markets in its financial services, advisory and banking practice, where he covered insurance companies.

Alex received a BBA in finance, investment and banking from the University of Wisconsin – Madison.