Ankita Bedi Saraf

Ankita Bedi Saraf has a diverse work experience in the marketing field. Ankita has held multiple roles at different companies over the years.

In 2011, Ankita started their career as an Assistant Fashion & Marketing Consultant at Reliance Brands Limited. Ankita worked in this role until June 2012.

From October 2012 to August 2016, Ankita worked as a Digital Marketing Manager at The Label Life.

In September 2017, Ankita joined Pernia's Pop-Up Shop as an Assistant Vice President of Marketing. Ankita held this position until March 2022 when they were promoted to Vice President of Marketing at Purple Style Labs Pvt Ltd.

In their role as Vice President of Marketing at Pernia's Pop-Up Shop, Ankita was responsible for the overall revenue growth of the e-commerce business. Ankita strategized and drove sales from various channels such as Facebook Paid Media, Google Adwords, Instagram Paid Media, and WhatsApp for Business. Ankita also analyzed channel performance, managed budgets, optimized ROI, and identified new geographies and consumer preferences to increase sales and market share. Additionally, they planned and strategized retention and acquisition activities to improve efficiency and lower customer acquisition costs.

Overall, Ankita Bedi Saraf has a strong background in marketing and has demonstrated their ability to drive revenue growth and achieve success in various roles throughout their career.

Ankita Bedi Saraf completed their Bachelor of Management Studies(BMS) degree in International Marketing and Finance from MMK College of Commerce and Economics in the years 2011-2014. Before that, they obtained their Higher Secondary Certificate in Business/Commerce from Narsee Monjee College of Commerce and Economics in the years 2009-2011. In 2016-2017, Ankita pursued a Masters in Marketing and Strategy at the University of Warwick - Warwick Business School, focusing on Business, Management, and Marketing.