Yu Chen

Campus Strategist at Perplexity

Yu Chen is an MBA Intern in General Merchandise at CVS Health, where responsibilities include assisting in merchandising projects and performing data analysis to enhance operational efficiency and customer experience. Prior experience at the NBA includes roles as an Account Manager and Associate, selected for the NBA Associate Program to rotate through various business units such as Data Strategy and Digital Media. Yu's early career involved an internship at BSE Global, focusing on partnership strategy and market analysis, as well as a position at MP & SILVA LIMITED in Global Commercial Partnerships. Yu holds an MBA from Rice Business, an MS in Sports Management from Columbia University, and a BA in Human Resources Management from Rutgers University.

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