Luis de Lorenzo Amado

Luis de Lorenzo Amado has been working in the digital health industry since 2018, when they began their role as VP of Sales for Persei vivarium. In 2019, they became an Associate Professor for Headspring, by Financial Times & IE Business School. Luis has also been a Business Mentor for Ship2B since 2018, a Scientific Committee Member, Students Mentor and Teacher for ESAME PBS since 2017, and a RESPIRATORY BUSINESS UNIT DIRECTOR, UROLOGY BUSINESS UNIT DIRECTOR, HOSPITAL BUSINESS UNIT DIRECTOR, European Urology Hub Director & Urology Business Unit Director, HOSPITAL, ONCOLOGY AND THROMBOSIS MARKETING DIRECTOR, and HOSPITAL NATIONAL SALES DIRECTOR for GSK since 2001. Additionally, they have been a CNS & Geriatrics Group Product Manager, Psychiatry Product Manager, Dermatology Product Manager, and Training Manager for SmithKline Beecham Corporation since 1991, and a First Line Sales Manager and Sales Representative for Grupo JUSTE since 1987.

Luis de Lorenzo Amado began their educational journey in 1977, when they earned a Bachelor of Medicine, Bachelor of Surgery (M.B.B.S.) from the Universidad Complutense de Madrid. Luis continued their studies at the same university from 1989 to 1990, graduating with a Bachelor of Medicine, Bachelor of Surgery (M.B.B.S.), specialist in Medical Pharmaceutical Industry. In 1991 and 1992, they obtained a Master in Marketing and Business Administration from ESEM. In 1999 and 2000, they received a PDD from IESE Business School. In 2016, they earned an Expert in Healthcare Digital Marketing from ICEMD. In 2017, they obtained an Expert in Hospital and Health Organizations Management from IE Business School, as well as a Programa de Dirección de Organizaciones Sanitarias in Hospital and Health Care Facilities Administration/Management.