Rahel Ávila Guzmán

Rahel Ávila Guzmán is currently the Account Director at PersistIQ. Prior to this, they served as the Director General de Mercadotecnia for SECTUR Guerrero from March 2009 to February 2018, where they were responsible for communication strategies to promote Guerrero's tourist products on different platforms. Rahel also coordinated press events with national and international media outlets, supervised special events such as sports, cultural, and entertainment events that took place within the state for promotional purposes, and managed Guerrero's brand in electronic media such as Acapulco, Taxco, and IxtapaZihuatanejo.

In April 2019, Rahel began working for the Secretaría de Turismo de México as the Content Director. In this role, they coordinated the digital tourist strategy with Mexico's states, generated content to promote events, attractions, programs, and tourist-related projects in Mexico, and implemented communication lines established by the Office of the Presidency of the Republic.

Before their work with SECTUR Guerrero and the Secretaría de Turismo de México, Rahel served as the Gerente de Relaciones Públicas for Villa Vera Hotel, Spa & Racquet Club Acapulco from February 2005 to March 2009.

Rahel Ávila Guzmán has a degree in Visual Communications from the University of North Carolina at Charlotte. Rahel also has a degree in Licenciado en Diseño y Producción Publicitaria from UPAEP. Rahel has two certifications, one in Luxury Management from Universidad Anáhuac and one in Service Essentials for Managers from Tecnológico de Monterrey.

Rahel Ávila Guzmán reports to Nick Steeves, General Manager. They are on a team with Danna Rivas - Head of Customer Success, Joan C. - Lead Researcher.