Yasmeen Hassoun

Yasmeen Hassoun-Allen is an accomplished marketing professional with extensive experience in leading international marketing efforts. Currently serving as the Head of International Marketing at Person Centred Software Ltd since December 2021, Yasmeen oversees the global marketing strategy for the organization. Previously, as Marketing Manager at Good e-Learning from May 2018 to December 2021, Yasmeen successfully developed a high-performing marketing team and implemented strategies that resulted in significant revenue growth. Prior roles include Brand Marketing Manager at Anisa Group, where Yasmeen enhanced brand visibility through multi-channel strategies, and Marketing Specialist at INC Research, where Yasmeen led global pharmaceutical campaigns. Yasmeen's early career includes positions in customer database analysis and sales, complemented by robust educational credentials in digital marketing and integrated communications from CIM and the Digital Marketing Institute.