Juliana Varela

Juliana Varela is a seasoned professional with extensive experience in product marketing, customer acquisition, and financial analysis. Currently serving as the B2B Segment Manager at Personal Pay since November 2023, Juliana has a proven track record in defining value propositions and executing comprehensive Go-To-Market strategies during previous roles at ank and Banco Supervielle. With a strong foundation in finance, stemming from a Master's degree in Finance with a focus on Corporate Finance from Universidad Torcuato Di Tella and a Bachelor's degree in Economics from the University of Buenos Aires, Juliana has effectively managed budgets and developed strategic initiatives across various sectors, including digital marketing and talent acquisition, demonstrating a robust ability to drive business growth and improve customer loyalty.