William Winterton

William Winterton is an accomplished business development professional with extensive experience in the wine and spirits industry. Currently serving as Chief Business Development Officer at Petersham Cellar since November 2024, William previously held key roles at Cru World Wine from 2014 to 2024, including Head of Buying and Trading, where management of a global buying team and sourcing fine wines were pivotal responsibilities. William's background also includes positions as a Fine Wine Trader, where expertise in broking and client relations was developed, and a Bar Manager at The Wondering Wine Company. An education in History & Politics from the University of Exeter, complemented by training from the Wine & Spirit Education Trust, enhances William's professional capabilities.