Andrew Behrend

Director, Marketing & Sales Technology at Pethealth Inc.

Andrew Behrend has a diverse and extensive work experience spanning over several companies and industries. Their most recent role as Director of Marketing & Sales Technology at Pethealth Inc. involves leading the strategic plan and development of the company's future MarTech stack. Prior to this, they served as Director of Marketing Operations at LoyaltyOne, where they owned and managed MarTech capabilities for campaign and journey management. Andrew also worked as a Business Strategy & Data Management Consultant at Tiller Management Consulting Inc. and as Director of Client Offers & Marketing Solutions at CIBC. Earlier in their career, they held positions at Herbal Magic Inc., TD Bank, CUMIS, Canadian Tire Financial Services, and Loyalty Management Group (AIR MILES). Andrew's experience includes driving digital transformation, implementing new technologies, managing teams, and improving customer engagement and profitability through data-driven strategies.

Andrew Behrend obtained a Bachelor of Science (B. Sc.) degree in Psychology from McMaster University. Andrew also holds several certifications, including Agile Foundations, Become an Agile Project Manager, Microservices Foundations, Using Python to Access Web Data, Programming for Everybody (Getting Started with Python), Microsoft Dynamics CRM: Advanced Techniques, Python Data Structures, Online Marketing Fundamentals, Canada Basketball Coach - Learn to Train (L1), and Canadian Securities Course.

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