Dean Riddlesden

Dean Riddlesden has a diverse range of work experience. In 2006, they began their career as a Technical Engineer at DWM Technical Solutions Ltd, where they installed networks for various clients. In 2010, they worked as a Research Intern at Cass Associates, conducting GIS-based analyses for transit-oriented development projects.

In 2011, Dean joined the University of Liverpool as a PhD Researcher, focusing on analyzing and visualizing the intersection between geographic disparities of UK Internet infrastructure and engagement patterns. Dean also worked as a University Teacher, assisting in teaching applied statistics, GIS, and numerical modeling.

From 2015 to 2019, Dean worked at Walgreens Boots Alliance as a Senior Data Scientist. Dean'sresponsibilities included advanced descriptive and predictive analytics, machine learning, and consulting on marketing campaigns.

Since 2019, Dean has been at Pets at Home, initially as the Principal Data Scientist, building and leading the Data Science capability within the company. Dean'srole expanded in 2020 to include Business Insights, Location Analytics, and Merchandising Analytics teams. Dean has delivered various analytics projects across multiple domains and has focused on customer lifetime value, marketing communications optimization, customer segmentation, and pricing investments.

Overall, Dean Riddlesden has a strong background in data science, analytics, and teaching in various industries.

Dean Riddlesden completed their education at the University of Liverpool. Dean obtained a Master of Planning degree in Urban Planning in the years 2007-2011. Dean continued their studies at the same university and completed a Master of Research degree in Research Methodology and Quantitative Methods from 2011 to 2012. Subsequently, they pursued a Doctor of Philosophy degree in Geographic Data Science and graduated in 2015.