Martín Aberastegue

Martín Aberastegue has extensive work experience in various roles in the field of marketing and digital media. Martín has served as a Lead SEO Manager at Pets Deli since 2021. Prior to this, they worked as a Travel Blogger for Viajo.org - Blog de Viajes, where they were responsible for writing and implementing the growth strategy for the blog.

Martín also co-founded IGBIO in 2018, where they served as the CTO and was involved in creating and managing Biolink Pages. Martín contributed to enhancing the pages' aesthetics, integrating Google Analytics, and providing detailed statistics to understand the audience.

At Naranja X, Martín held two roles. As the Owned Media Expert in the Marketing Tribe, they led the Marketing Engagement Chapter and was responsible for defining strategies, planning investments, and selecting tools for promotional and transactional communications. Martín also served as the MarTech Specialist within the Digital Architecture CoE, collaborating closely with the Marketing and Product teams to analyze and choose tools for personalization and automation at scale.

Before that, Martín worked at ECIPSA as the Acquisition & Marketing Technology Lead, optimizing Google Ads and Facebook Ads campaigns and monitoring SEO performance. Martín also configured properties in Google Analytics and set up events and goals. Martín also had the role of SEO/SEM Manager at ECIPSA.

Martín has experience as a Digital Marketing Consultant at Le Idée | Marketing Digital, where they provided consultancy services. Martín also served as a Visiting Professor at Universidad Blas Pascal, teaching in the Postgraduate Degree in Online Marketing program.

Additionally, Martín worked as an Editor at DMOZ, a comprehensive human-edited directory of the web. Martín was part of the global community of volunteer editors. Martín also worked as an InfoSec Blogger at Rynho Zeros Web (RZW), focusing on information security topics.

Earlier in their career, Martín was an Online Marketing Manager at Comparaencasa.com, managing advertising campaigns, optimizing SEO and user experience, and overseeing email marketing campaigns.

Martín Aberastegue's education history is as follows:

- From 2001 to 2003, Martín attended Universidad Tecnológica Nacional, where they pursued a degree in Electronic Engineering. The field of study for this degree is not specified.

- In 2008, they briefly studied at Universidad Nacional de Córdoba with a focus on Frances (French).

- Also in 2008, Martín enrolled in Centro de Capacitación Gabriel Taborin (Proydesa), where they completed a program in ESR (Enterprise Security and Risk) with a degree in Analista de Seguridad y Vulnerabilidad en Redes (Network Security and Vulnerability Analyst).

- In 2007, they took classes in Portuguese at Universidad Nacional de Córdoba.

- In 2005 and 2006, Martín attended Integral de Idiomas, where they studied English and German.

- In 2004, they completed the SUN Fundamentals of UNIX program at Centro de Capacitación Gabriel Taborin (Cisco/Sun Microsystems).

- Martín's earliest education was at IPEM N° 257 from 1996 to 2000, where they studied Electricity, Electronics, and Informatics.

In addition to their formal education, Martín has obtained various certifications:

- In April 2022, they obtained a Technical SEO Certification from Blue Array SEO.

- In October 2021, Martín earned a certification in Keyword Research from SISTRIX.

- In June 2021, they completed a course on Learning Data Analytics through LinkedIn.

- In May 2021, Martín obtained certifications in API Academy Foundations and API Product Manager from API Academy.

- In March 2021, they completed the Product-Led Growth Fundamentals course offered by ProductLed.

- In October 2020, Martín achieved a score of 74/100 (C2 Proficient) in the EF Standard English Test (EF SET).

- In July 2020, they obtained certifications in API Designer and API Security Architect from API Academy.

- In July 2020, Martín completed the course "Building Your Marketing Technology Stack" on LinkedIn.

- In July 2020, they also completed the "Chrome Extensions: Develop 5 chrome extensions from scratch" course on Udemy.

- In June 2020, Martín earned a certification in SEO Manager from Blue Array SEO.

- In June 2020, they obtained the Scrum Foundation Professional Certificate (SFPC) – Spanish version, from CertiProf.

- In May 2020, Martín completed the Adobe Campaign certification offered by Adobe.

- In February 2020, they completed the "Data Analysis and Dashboards with Google Data Studio" course on Udemy.

- In the same month, Martín also finished the course "Psychology of Diversity and Unconscious Bias" on Udemy.

- In January 2020, they completed the "Google Tag Manager (GTM) Training Course - From Zero to Hero" on Udemy.

- In October 2019, Martín earned a certification in AWS Concepts from Udemy.

- In August 2019, they completed the course "Cómo superar los sesgos cognitivos" on LinkedIn.

- In April 2019, Martín completed the course "Design Thinking: Understanding the Process" on LinkedIn.