Jennifer Crawford

Senior Product Marketing Manager at Pex

Jennifer Crawford has a diverse range of work experience in marketing roles. Jennifer served as the Senior Product Marketing Manager at Pex, where they were responsible for all marketing initiatives, including product, PR, content, social media, email, and sales enablement. Jennifer also launched a subsidiary company (RME.com) and handled messaging, positioning, website, and PR. Prior to that, Jennifer was a Product Marketing Manager at Firefly, where they launched the GTM process and brought two new products to market. Jennifer also developed a process for collecting and sharing product feedback and worked on developing a new sales pitch deck. Jennifer's experience at Dun & Bradstreet includes roles as a Product Marketing Manager and Marketing Manager, Demand Generation, where they drove new product/feature launches and improved the customer experience. Jennifer also worked as a Content Marketing Coordinator and Social Media Coordinator, where they developed strategies for employee engagement and grew audiences.

Jennifer Crawford completed their Bachelor of Science (B.S.) degree in Journalism from the University of Illinois System, where they studied from 2010 to 2014. Jennifer has also obtained several certifications, including "Create a Go-to-Market Plan," "UX Deep Dive: Mapping," "Advanced Consumer Behavior," "Advanced Product Marketing," "Analyzing Sales Competitors," "Developing a Competitive Strategy," "Marketing Foundations: Personalization," "Marketing Foundations: Value Proposition Development," "Creating a Business Plan," "Customer Development for Product Managers," "Create a Go-To-Market Plan," and "Optimizing Marketing Emails." The information regarding the certification in "Public Relations" is not provided.

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