Paula Löytynoja

Paula L. is an accomplished creative professional with extensive experience in the advertising industry. Currently serving as Principal at Lanwell LLC since January 2011, Paula focuses on providing on-demand creative services to global and national brands, collaborating with ad agencies and in-house marketing teams to develop strategically-driven core campaign concepts. Prior to this role, Paula worked at plworx as a Creative Services Specialist, offering personalized creative services to small- to medium-sized ad agencies, and developed advertising campaigns aligned with brand strategies. As Vice President at Conwell & Laniado, Inc. from 1999 to 2003, Paula launched a consumer beverage brand, The Big Easy iced tea. Earlier in the career, Paula was Co-Creative Director at TBWA\Chiat\Day, contributing to global and national brand promotions. Educationally, Paula holds a Bachelor of Fine Arts degree from the Maryland Institute College of Art, with a focus on Advertising, Photography, Film Making, Fine Arts, and Design.