Ken Lovell

Ken Lovell is an accomplished professional with extensive experience in golf technology, marketing, media development, and research within the PGA TOUR since January 2000, holding various senior leadership roles. Ken's responsibilities have included overseeing golf data collection, managing P&L for the ShotLink scoring system, and developing international marketing strategies. In addition to significant contributions to communication strategies and fan engagement, Ken has played a pivotal role in initiatives like the FedExCup that transformed the tour's structure and revenue. Academic involvement as Executive in Residence and Adjunct Professor at the University of North Florida complements Ken's industry expertise. Prior roles at Procter & Gamble and Nike involved consumer research and database development, further showcasing a robust background in marketing and analytics. Educational qualifications include a Master’s degree in Marketing and MIS from Purdue University and a Bachelor’s degree in History from Brigham Young University.