Bin Li

Mr. Li is an entrepreneurial leader with strong technical, product development and operations background and vast experience in product design and innovation developed within world-class consumer electronics companies, such as Harman and Philips. As a forward thinker with a passion for design and technology, he has a proven track record of success translating the voice of the customer into new product development cycles. His ability to link the product life cycle to research and marketing to drive new product introduction and growth and leveraging his background in manufacturing to ensure efficiency and profitability will be an asset to deliver innovation in our smoke-free portfolio.