Michael Lawrence

Michael Lawrence is an accomplished marketing professional with extensive experience in the retail sector. Currently serving as the Marketing Communications Team Lead at Philip Morris International, Michael leads and mentors a marketing team to create premium, on-brand content during a significant organizational transformation. Prior experience includes roles as a Marketing Communications Executive and a Packaging Consultant & Copywriter at Canadian Tire Corporation, where Michael managed key packaging projects for well-known private-label brands and improved market strategies. Earlier roles include Assistant Category Manager at Loblaw Companies Limited, where Michael drove a 19% profit increase through strategic markdowns, and participation in the competitive Graduate Rotation Program at Loblaw. Michael holds a Bachelor of Commerce in Retail Management from Ryerson University.