Sanford Schwartz

Sanford Schwartz, Ph.D., LMSW, is an experienced professional in the fields of marketing and psychological targeting. Currently serving as President of Research Horizons and CEO of PredictiveLenz, LLC since January 2014, Schwartz focuses on enhancing advertising targeting and customer engagement through innovative psychological strategies that improve ROI. Schwartz's extensive background includes roles as Advisor to the CEO and the Board at Phoenix Marketing International, along with previous positions as Board Member at Harris Interactive and Executive Vice President at both Synovate and Market Facts. Schwartz also held the position of President at Elrick & Lavidge and Quick Test Opinion Centers, and served as Vice President at Westat. Academic qualifications include a Ph.D. in Sociology from The Catholic University of America, an MSW from Fordham University, and a BA in Sociology and Economics from The George Washington University.