Patrick Creydt

Patrick Creydt has a diverse range of work experience spanning various industries and roles. Patrick is currently working at Phonak as the Senior Director of Brand Management, where they lead data and insight-driven strategies to enhance the Phonak brand. Prior to this, they held the position of Commercial Marketing, Global Senior Director of Digital Marketing at Sonova Group. In this role, they directed digital communication and marketing channels and managed a global team. Before Sonova Group, they worked at SWAROVSKI as the Global Director of Marketing Communications and held various other positions within the company, including Global Head of Integrated Communication and Senior Manager of Magazines & Brochures. Additionally, they have prior experience as a Strategy Development Manager at SWAROVSKI. In the early stages of their career, they worked as a Junior Analyst at Arthur D. Little, where they supported consulting projects focused on innovation, sales & marketing, and procurement. Patrick also had internship experience at BMW Group and worked as a Team Supervisor at Sixt. Patrick began their career as an Executive Assistant at KaDeA IT GmbH.

Patrick Creydt has a Bachelor of Science degree in Management & Economics, with a focus on Strategic Management, from Leopold-Franzens Universität Innsbruck. Patrick also holds a Master of Science degree in International Management, with a specialization in International Strategies and Branding, from Strathclyde Business School. In addition to their academic achievements, Patrick has obtained several certifications, including Brand Strategy from Section in June 2023, Leading Digital Business Transformation Program from IMD in February 2022, and The Fundamentals of Digital Marketing from Google in November 2019.