Ben Gaff

Ben Gaff is a seasoned professional with extensive experience in analytics and consultancy. As Co-Founder of Phrasia, Limited since March 2019, Gaff focuses on transforming unprocessed linguistic data into actionable insights. Previous roles include Global Platforms and Analytics Lead at Aviva, where Gaff delivered a unified product strategy across 11 countries, and established key customer-centric analytics initiatives. With a foundational career in data science and customer intelligence at Experian Marketing Analytics, Gaff has successfully improved resource allocation and operational efficiencies across various sectors. Gaff's academic background includes studying Economics and History at the University of Cambridge.