Meredith W.

Meredith W. has a diverse work experience spanning over a decade. Meredith started their career as an Assistant to the Publisher at Houghton Mifflin Harcourt in 2010 and later worked as a Publicity Assistant, where they developed PR plans and executed events for author tours and new title launches. Meredith then progressed to become an eMarketing and Communications Specialist, responsible for the brand's first digital media strategy and managing social platforms.

In 2014, Meredith transitioned to the role of Social Media Manager at Houghton Mifflin Harcourt, where they increased the brand's social presence significantly and built and executed the brand's first digital media strategy. Meredith also gained experience in influencer partnerships and paid social campaigns.

Moving forward, Meredith joined Keds USA in 2016, starting as a Social Media Manager. Meredith was responsible for setting the global social strategy and developing cross-channel marketing programs. Meredith later became the Digital Marketing Manager, leading a creative rebrand and launching a new brand platform across paid, earned, and owned channels. Meredith also established the editorial content strategy for all digital channels globally and developed innovative campaigns that drove growth.

In 2020, Meredith joined Piaggio Fast Forward as a Digital Marketing Lead. Meredith developed and drove the brand's digital strategy, overseeing content development and execution across organic and paid channels. Meredith also led a team to develop and execute integrated campaigns to drive awareness, acquisition, and sales.

Currently, Meredith holds the position of Senior Director of Digital Marketing at Piaggio Fast Forward, where they continue to bring their expertise in developing and executing digital strategies and campaigns, with a focus on reducing customer acquisition cost.

Meredith W. attended Trinity College-Hartford from 2005 to 2009, where they earned a Bachelor of Arts (BA) degree. Their studies focused on English and French Language. In 2007, they also spent a brief period at Trinity-in-Paris. Prior to college, they attended Watertown High School from 2001 to 2005.