Laurent Francou

Laurent FRANCOU currently serves as Responsable des Ventes at Picard Surgelés, a position held since September 2012, where management of operational activities covers a significant portion of France, including 12 regions and 220 stores, overseeing a budget of 400 million euros and a team of 1,000 collaborators. Responsibilities include contributing to the company's strategic vision alongside the management committee, collaboratively developing value creation strategies, and constructing multi-site budget forecasts in coordination with the Control of Management team. Previous roles include Directeur Régional at DECATHLON from 2007 to 2012, Responsable Approvisionnements et Ventes at B'TWIN from 2005 to 2006, and various management positions at DECATHLON from 1994 to 2004, including Directeur de Centre de profits and Responsable Exploitation - Responsable Service Clients.