Bruce Gao

Bruce Gao is currently serving as Vice President at 拼多多 since September 2023. Prior roles include Head of Ecommerce at lululemon from April 2022 to August 2023, where responsibilities encompassed leading the E-Commerce strategy and managing P&L across multiple platforms in China. Bruce has also held key positions at JD.COM as Executive Assistant to the CEO of JD Retail and at Anheuser-Busch InBev, where leadership roles involved spearheading digital commerce initiatives and e-commerce team development. Notably, as Co-Founder of U掌柜(urfresh), Bruce achieved significant growth in monthly GMV and customer acquisition through innovative strategies in fresh food e-commerce. Earlier experience includes merchant management at Yihaodian and customer management roles at Procter & Gamble, complemented by training at GE and internships in engineering and cognitive science. Bruce holds engineering and computer science degrees from Centrale Lyon and Xi'an Jiaotong University.