Katarina Fredén

Katarina Fredén has a diverse work experience spanning over several roles and industries. Katarina currently holds the position of Operativ chef, COO, and Partner at Pineberry since April 2018. In this role, they are responsible for the operational aspects of the business, including SEO, SEM, Paid social, development, IT, innovation, CRO, web analytics, copywriting, and web-related tasks. Katarina focuses on healthy growth, leadership, change management, organizational development, product development, process improvement, employee development, and managerial development.

In addition to their role at Pineberry, Katarina is also involved in various leadership positions. Katarina serves as a Styrelseledamot (Board Member) at Bovallstrands Tennisklubb since July 2021 and at Brf Felicia strand since July 2020 until January 2022.

Prior to their current roles, Katarina has also worked as the Marknad & Kommunikationschef at Poolia Sverige from October 2014 to March 2018. Katarina was responsible for marketing and communication strategies, including web presence, content marketing, social media, digital campaigns, PR, SEO, SEM, CRM, and CSR. Katarina had leadership responsibilities and was part of the management team.

Katarina also has experience as an Interimskonsult inom marknadsföring at Resultatbolaget from September 2014 to April 2015. In this position, they developed their digital communication, created a new website, and contributed to acquiring new customers. Katarina also conducted leadership training, GoalMapping workshops, and effective meeting courses for companies.

Before that, they served as the CEO of Svensson Reklambyrå from February 2013 to June 2014. In this role, they were responsible for sales, marketing, partnerships, organization, recruitment, and staff development at a Stockholm-based advertising agency with 17 employees.

Earlier in their career, Katarina worked as the CMO at Poolia Sverige from October 2008 to January 2013. Katarina handled web-related tasks, content marketing, social media, digital campaigns, PR, SEO, SEM, CRM, and CSR. Katarina had personnel and budget responsibilities and was a member of the management team.

Katarina also has entrepreneurial experience as the founder of Knut Kommunikation, an event agency specializing in communication and sponsorship in the B2C and retail sectors. Katarina led the agency from October 2004 to September 2008, and it experienced rapid growth and was nominated for the Ung gasell 2008 award by DI.

At the beginning of their career, Katarina worked as the VD and Projektledare (Project Manager) at Projektbolaget Marknadskommunikation AB from January 1997 to September 2004. The company was an event agency operating in the B2C sector with 50 employees in Scandinavia. They focused on event marketing, in-store marketing, PR, and sponsorship.

Overall, Katarina Fredén has extensive experience in various leadership, operational, and marketing roles, with a focus on driving growth, developing effective strategies, and fostering employee and organizational development.

Katarina Fredén's education history is as follows:

- From 1994 to 1997, they studied Economics, Law & Society at the University of Gothenburg and obtained a degree in Pol.mag.

- In 2013, they attended Hyper Island and completed an Online Marketing program called Hyper Island Masterclass.

- In 2011 and 2012, they participated in a leadership development program called "Ledarutvecklingsprogram" at Trust AB. The program focused on leadership, coaching, change management, leadership strategy, and strategy.

- In 2012, they attended Mindset and completed a program on "Målstyrt ledarskap" (Goal-driven leadership).

- In 2014, they underwent an instructor course in Interactive Meeting Techniques at Thiagi Workshop Leader.

- Also in 2014, they became a Goal Mapping Practitioner through Lift International. This certification provided their with tools to effectively work with goal setting for both individuals and companies.

- From 1997 to 2000, they attended Sigrid Rudebecksgymnasium and studied Samhällsvetenskap (Social Science).

- In terms of their early education, they attended Påvelundsskolan from 1978 to 1987. No specific degree or field of study was mentioned.

In addition to their formal education, Katarina Fredén has obtained several certifications:

- In 2014, they became a Goal Mapping Utbildare (trainer) for goal management in companies through Lift International.

- In 2013, they achieved the certification of Ansvarig reklamutgivare (ARU) (Responsible Advertising Publisher) from Berghs School of Communication.

- In 2012, they became a certified Handball Coach for children aged 8-12 through the Svenska Handbollsförbundet (Swedish Handball Association).

- Most recently, in 2022, they completed a program on leading in complexity through iero ledarutveckling (leader development).