Lara Sophie Kriegel

Lara Kriegel is an experienced digital marketing professional with a strong focus on social media and influencer strategy. Currently serving as a Partner Manager for Luxury at Pinterest since September 2022, Lara previously held the position of Digital Accelerator at Nestlé, where responsibility included digital transformation and media campaign management for various food brands. Notable experience at The Estée Lauder Companies Inc. involved developing and executing social media strategies for multiple beauty brands, alongside community management and influencer partnerships. Lara has also contributed to digital strategies as a Content Strategist and Digital Marketing Consultant, and has a background in content creation as the founder of a lifestyle and travel blog. Lara holds a Master’s and a Bachelor of Arts degree in Publizistik- und Kommunikationswissenschaft from the University of Vienna.