Kapil Unnikrishnan Nair

Kapil Unnikrishnan Nair has extensive work experience in the field of digital marketing and social media. Kapil is currently the VP - Social & Strategy at PivotRoots, where they lead the social media practice and digital strategy for brands in India and MENA region. Kapil'sportfolio includes clients from various industries such as Pharma, hospitality, BFSI, E-com, FMCG, fashion, and lifestyle.

Prior to their current role, Kapil served as the Director - Social | Digital Content | Strategy at PivotRoots. Kapil was responsible for leading the digital transformation for clients at Concept PR India Ltd as the Vice President - Digital Marketing. Kapil provided digital expertise to existing PR clients and spearheaded their digital transformation.

At Mindshare, Kapil held the position of Director - Social Media, where they spearheaded the social media practice and led influencer marketing, digital advocacy, content planning, and digital PR. Kapil also served as an Account Manager - Social Media, where they channeled their social media expertise to the larger digital interests of brands, worked on new business development, and handled global communication and client servicing.

During their first stint at GroupM, Kapil was a part of the specialized social media unit called 'The Social Hub', which provided social media expertise to agencies like Mindshare, Maxus, MEC, and Motivator.

Kapil's earlier work experience includes roles as a Sr Social Media Executive at Social Wavelength, an Assistant Producer at UTV, and an Assistant producer at Tangerine Digital Pvt Ltd, where they worked on the MTV Wassup show.

Kapil Unnikrishnan Nair holds a Master of Business Administration (MBA) degree in Marketing from N.L Dalmia Institute of Management and Research Studies, completed from 2012 to 2015. Prior to that, they obtained a Bachelor's in Management Studies (B.M.S) degree with a focus on Business, Management, Marketing, and Related Support Services from M.L Dahanukar College of Commerce & Economics between 2005 and 2008. In 2015, Kapil received a Leadership Certification in Business Administration and Management from Harvard Mentor Manage. In addition, they have obtained certifications in Google Ads Essential Training, Marketing Tools: SEO, and SEO: Ecommerce Strategies from LinkedIn in 2021.