Alice Akif'Eva

Alice Akif'eva is an accomplished marketing executive with extensive experience in the gaming and technology sectors. Currently serving as the Chief Marketing Officer at Pixward Games since March 2023, Alice is leading the launch of the innovative VR/PC game BOSS FIGHTERS, focusing on user engagement and asset ownership. Prior roles include co-founding and serving as CMO at Metarun, where Alice oversaw substantial investment raises, and leading marketing efforts at Encore Games, successfully building a community around a new metaverse project. At Gismart, Alice played a pivotal role in establishing the company's brand during a significant growth phase and recognized by the Financial Times. Earlier career highlights include managing global communications at TESLASUIT, directing large-scale PR projects at Sette Studio, and contributing to tourism development in Belarus. Educational achievements include a Master's degree in Innovation Management and a Bachelor's degree in Tourism Management from Belarusian State University.